Mario Irizarry - Marketing Officer
Mario Irizarry is a founder, product strategist, and concept-to-completion builder with a career rooted in design, manufacturing, and data-driven development across multiple industries.
After moving to California at 21, Mario co-founded a screen-printing and design company with his brother, creating logos, apparel, and brand systems for businesses across a wide range of sectors. That early work in visual identity and production quickly expanded into launching multiple clothing lines tailored to specific industries, giving him hands-on experience in branding, manufacturing, and market positioning from the ground up.
His path then led into the nutraceutical and wellness space, where he played a key role in designing and developing packaging for a highly successful wellness brand. This experience opened the door to the custom plastic and injection molding world, where Mario began developing physical products for companies, working closely with manufacturers to take ideas from early concept through tooling, production, and delivery.
What consistently drove his work was a passion for building complete systems, not just products. In 2017, Mario transitioned into consulting, partnering with companies across multiple industries to identify overlooked niches, develop new concepts, and design marketing and sales strategies that aligned with real consumer behavior. This work sharpened his focus on scalability, data, and repeatable business models.
That mindset ultimately led to the development of smart vending concepts across multiple verticals and the creation of the Wine Country VIP platform. What began as an experiential app evolved into a larger ecosystem, spawning the foundation for multiple vertical expansions under the VIP and Data Corp umbrella.
Today, Mario’s focus is on building data-driven platforms that connect physical experiences with digital intelligence. His work centers on identifying opportunities where real-world behavior can be structured into meaningful data, creating scalable systems that serve brands, partners, and consumers alike. At the core of everything he builds is the same principle that guided him from the beginning: turning ideas into fully realized, functional businesses.