Robert Lodge - Technology Officer

Robert Lodge is an entrepreneur and the Chief Technology Officer of Resynate H2O, a performance-driven hydration company focused on creating thoughtfully designed products that support daily energy, recovery, and overall wellness. With a professional background in film and television as a cinematographer and editor, Robert brings a creative, detail-oriented mindset to product development, branding, and operations.

Robert’s entrepreneurial journey began in 2012 with the launch of Smacked Shop, a screen-printed apparel brand built from the ground up. What started as a creative outlet quickly became a hands-on education in branding, manufacturing, and direct-to-consumer business. A few years in, Robert realized he wanted to build something with deeper purpose and a more direct impact on people’s everyday lives.

That shift led him into product research, formulation, and long-term brand building. Leveraging his design sensibility and ability to spot gaps in the market, Robert helped evolve the company into Resynate, where his focus expanded beyond aesthetics into operations, customer experience, and scalable systems. Today, those same skills shape Resynate H2O, from packaging and product architecture to digital presence and fulfillment workflows.

In addition to overseeing operations, Robert brings extensive experience in graphic design, web development, and storytelling. His background allows him to bridge creative vision with practical execution, ensuring that every customer touchpoint feels intentional and aligned with the brand’s values. He is deeply involved in refining user experience, maintaining quality standards, and building a brand customers trust and return to.

Robert is driven by the belief that wellness products should be functional, accessible, and built with care. At Resynate H2O, his goal is to help create hydration solutions that fit seamlessly into real life, whether that means supporting focus, physical performance, or recovery. He’s passionate about building brands that last, teams that collaborate well, and products that people genuinely enjoy using.

Looking ahead, Robert is focused on growing Resynate H2O with integrity, creativity, and long-term vision, while continuing to build things that reflect both craftsmanship and purpose.